Technical SEO refers to the process of optimizing a website’s technical aspects to improve its search engine rankings, user experience, and overall online performance. It involves ensuring that a website is crawlable, indexable, and accessible to search engines, as well as providing a good user experience.

Technical SEO includes optimizing elements such as:

– Website speed and performance
– Mobile responsiveness and usability
– Website architecture and structure
– URL structure and canonicalization
– Meta tags and header tags
– Image and video optimization
– Internal linking and anchor text
– XML sitemaps and schema markup
– Website security and HTTPS
– Website crawlability and indexability

The goal of technical SEO is to create a technically sound website that is easy for search engines to crawl, index, and rank, and provides a good user experience. By optimizing these technical elements, businesses can improve their website’s visibility, drive more traffic, and increase conversions.